Events Management That Work! How to Manage Corporate Events

Date: July 28 - 29, 2011
Time: 8:30 AM to 5:30 PM
Venue: Astoria Plaza, Ortigas Center, Pasig City

Workshop Description:
 

Here’s two-day interactive seminar-workshop that aims to highly equip your events enthusiasts—allowing them to strategically link business objectives to the event itself; anticipate budgetary requirements to manage costing; reduce time and effort wastage by avoiding work process duplication; develop risk and control system should inevitable problem arises; explore new media or tools to increase marketing mileage without any additional cost.
 
What’s more? This learning event is graced by renowned events management industry practitioners aiming to enhance the practical skills of the aspirants, professionals, and enthusiasts specifically in the field of—events management, public relations, and marketing.

Why Should You Attend?
 

Elevating the success probability when staging and managing the event practically begins with understanding significant “basics” behind the business. By joining this program, participants will get to:

• Appreciate events management business and the benefits it upholds today

• Know how to handle the different event types appropriately

• Confidently participate in the initial events planning stage

• Creatively yet objectively conceptualize the event

• Reasonably outsource suppliers and venue

• Responsibly manage available resources and finances

• Skillfully administer mobilization of plans toward event staging

• Acquire significant information about logistical and legal requirements

 Should You Join Us? Well, Are You?
 

• Tasked to organize events or manage functions in the company?

• Involved in organizing trainings, seminars, conferences, and exhibitions?

• Asked to manage events for your corporate clients?

• Responsible to manage events for marketing & promotional purposes?

• Showing desire to explore career in events management?

If all you’ve answered “yes” to any of the questions above, then it’s about time you get great practical learning from here! Moreover, this program may highly benefit the following:

• Human Resource & Administrative Professionals

• Executive Secretaries

• Event Administrators, Coordinators, Specialists

• Hotel Managers & Overseers

• Sales & Marketing Managers, Support Staff

• Brand Activation Managers

• Public Relations Officers, Support Staff

• Project Managers

• Advertising & Marketing Students

How We Facilitate The Learning?
 

Aside from listening to noteworthy lectures, expect practical team exercises, adult-learning games, simulations, and mock-up sessions on the course. The style to be used in facilitating the learning will let our target learners immediately apply related principles on-the-spot! Thus, participants may expect a practical, interactive, and fun workshop for two great days on the course!
 
 

Day One:

Module 1: Event Management Overview
A. Event Management Process
B. Setting Up Project Team
C. 5W2H Concept and 8D Approach
D. Event Venue Management
E. The Meetings and Event Sector in Philippines
F. Business Meetings and Conferences
G. Special Events, Entertainment and Party Planning

Module 2: Event Concept/ Idea Generation/ Research
A. Sources of Ideas
B. Techniques for Generating Ideas
C. Brainstorm
D. Research
E. Environment Scan
F. Feasibility Studies


Group Exercise 1


Module 3: Event Planning
A. The Brief – Event Design & Conceptualization
B. Goals and Objectives
C. The Budget
D. Suppliers, Venues and Systems
E. Resources
F. Location, Logistics and Limitations
G. Legalities and Insurances
H. Computers, Systems and Software
I. Database Sources and Management
J. Delegate Requirements

Finances:
A. Budget Compilation
B. Supplier Procurement and Negotiations
C. Contracts and Requirements
D. Financial Risk and Management

Role-Players:
A. Speakers
B. Sponsors
C. VIP’s and other major role-players
D. Relationships in the management process
E. Exhibitions
F. Suppliers
G. Venue Personnel

Project Plans:
A. Designing and Managing Your Project Plan
B. Cash Flow Projections
C. Communication Lines
D. Time Lines

Marketing an Event:
A. Marketing Requirements
B. Marketing Methods, Opportunities & Options Available
C. Public Relations
D. Branding and Exposure
E. Advertising
F. Collateral

Pre-Event Administration:
A. Systems
B. Accounts and Invoicing
C. Name Dadges
D. Communication Templates
E. Design and Production of the Conference Programme
F. Distribution of Information to All Role-Players
G. Décor


Group Exercise 2

 

Day Two:

 
Module 4: Event Implementation

Time Well Spent:
A. Managing Your Project Plan
B. Keeping On Top of Your Contractual Obligations
C. Managing Your Time Lines and Meeting Your Deadlines
D. Function Sheets and Floor Plans Rooming Lists
E. Payment Obligations and Billing Instructions

Role-players:
A. Managing Your Staff and Your Relationships
B. Venue Staff
C. Supplier Staff
D. Solid and Clear Communication Towards A Common Goal
E. Delegate Demographics, Requirements and Limitations
 
Contingencies:
A. What is Your Plan B?
B. National Issues to Consider
C. Case Study
D. Insurances
 
Running Your Event:
A. Banqueting Staff
B. Function Sheet Management
C. Billing Instructions
D. Delegate Requirements
E. Room Drops
F. Staffing Your Event
G. Ethics and Etiquette


Group Exercise 3

Module 5: Conclusion
 
Budget Reconciliation:
A. Checking Your Accounts
B. Working Your Actual Figures Into Your Budget
C. Final Financial Obligations
D. Finalising the Project Plan With All Closing Notes & Conclusions
E. Closing the File
F. Reconciling the Budget

Follow-ups:
A. Thank you’s
B. Gifts
C. Feedback

Module 6: Control / Evaluation
A. What Can Go Wrong?
B. Potential Problems Analysis (PPA) - Marketing
C. Potential Problems Analysis (PPA) - Operations
D. Evaluation
E. Post-Mortem / Debrief
F. Managing Reports / Tracking

Module 7: Project Cost Management
A. Estimating
B. Budgeting
C. Earned Value Analysis
 
Module 8: Essentials of Project Management for the Non-Project Manager