How To Make A Newsletter

SEMINAR TITLE: How to Make a Newsletter
SCHEDULE: October 26, 2011
TIME: 9:00 am – 4:00 pm
VENUE: Unit 201 Richbelt Tower, 17 Annapolis St., Greenhills, San Juan City, Metro Manila
ORGANIZER: BusinessCoach Inc.

Overview
 
A newsletter is one of the most effective ways of communicating events and other information within the company. This highly instructive seminar will serve as a practical guide to quickly and easily make an excellent newsletter.
 
Objective
 •To be able to determine what should be the appropriate contents and sections of the newsletter.
 • To know how to organize and assign tasks to those who will be involved in making the newsletter
 •To be able to make the proper specifications of the newsletter to make it suitable for graphic artist and the printing press.
 •To know how to copyright and get ISSN registration number for the newsletter.
 
Who Should Participate
 •Managers or staff assigned to make the company newsletter.
 
Key Topics
 
I. Introduction and overview – “What is a NEWSLETTER and what is NOT?
 
 II. Step-by-step guide in making a company newsletter
 
 1. Prepare a proposal for holding a write shop for developing an editorial policies and guidelines in order to determine the following:
 
 a. Objectives for coming out with the company newsletter;
 b. Name and maskhead /emblem/logo of the newsletter – rationalizing and justifying “what’s in the name and what does the logo (and its colors) mean?”
 c. Themes and contents
 
 i. Social and economic market values
 ii. Political stands and influences
 iii. Environmental concerns
 iv. Cultural sensitivity and considerations
 v. Human interest and appeals
 
 d. Sections and descriptions
 
 i. Front cover page (headlines)
 ii. Back cover page
 iii. Editorial page
 iv. Feature article page
 v. Opinion column page
 vi. Current events’ page
 vii. Letter to the editor page
 viii. Photo gallery page (centerfold)
 ix. Miscellaneous page
 x. Announcement of upcoming events’ page
 
 e. Technical specifications
 
 i. Number of pages
 ii. Color designs
 iii. Font types and sizes
 iv. Graphic arts and illustrations
 v. Binding type
 vi. Paper size and type
 vii. Terms and conditions
 
 f. Format and style
 
 i. Informative (for general public information and awareness);
 ii. Educational (for educational and academic curricular promotion);
 iii. Investigative (to probe on certain issues);
 iv. Instructional (to enable readers on the “how to’s?” of certain processes, technologies and practices;
 v. Technical and scientific (to provide updates on results of scientific research, discoveries and inventions/innovations)
 
 2. Issue a memorandum or office order for creating the editorial board and staff;
 
 i. Publisher
 ii. Editorial consultant(s) and advisers
 iii. Editor-in-chief
 iv. Managing editor
 v. Associate editor(s)
 vi. Creative design editor/lay-out artist
 vii. Business / Circulations manager
 viii. Contributors
 ix. Production assistants
 x. Other support personnel
 
 3. Apply for an International Standard Series Number (ISSN) registration with the National Library and Councils;
 
 4. Apply for a copyright protection and license number issuance;
 
 5. Hold a writing workshop and an editorial conference (PressCon) for the ratification of the editorial policies and guidelines and formal launching of the company newsletter.
 
 III. Administrative, finance and legal concerns
 
 IV. Marketing, advertisement and branding communications
 
 V. Dissemination, monitoring and evaluation plans


SEMINAR FEE: Php 3,000 per person (inclusive of snacks, lunch, drinks, seminar kit, handouts, certificate of attendance)
DISCOUNT: 10% Discount if FULL AMOUNT is paid at least five (5) days before the event.
RESERVATION: Phone reservation is required. Please call telephone 727-5628, 727-8860 or 496-6949.
SCHEDULE CONFIRMATION: Schedule may change without prior notice. Please call to confirm seminar schedule.