Strategic Category Management: Being More Results-Driven

Workshop Description:

An interactive learning session in which the coverage would be on the process called Category Management or CATMAN for short. CATMAN is about a range of products sold by a retail which is brokendown into group of product classifications known as “categories.” This is the transition in today’s business encounters which retailers and suppliers now management for better.

Workshop Objectives: at the end of the workshop, participants would be able to;

1. Understand the essence of CATMAN in the retailing business areas.

2. Understand and develop appropriate CATMAN model in the retail business.

3. Build more confidence in their implementation and management of CATMAN.

Workshop Outline:

* Changing Dynamics Of The Retailing Business : Need

   For Category Management (CATMAN)

* Definition And Essentials of Category Management

* Framework And Parties Involved In Category

   Management

* 8 Steps Toward Better Category Management :

      1. Clear Definition Of Categories/Category Mapping
      2. Defining Category Value Contributions
      3. Assess & Analyze Retail Performance Of Category
      4. Set Measurable Objectives And Realistic Targets
      5. Create Strategic CATMAN Strategic Intent
      6. Develop Tactical Support Initiatives
      7. Implement And Execute CATMAN Plans
      8. Review/Monitor And Enhance CATMAN

* Need For A Holistic View Towards CATMAN
 
* Category Management Issues :

   What/Why/When/Where

   Accountabilities In CATMAN
 

Managing The Relationship Transition With Trade Channel Partners
 
Moving Forward : Ensuring That CATMAN Succeeds
 

Reserve your seats NOW and SAVE P3,000
(prior to April 20, 2010)!

Learning Investment for the 2-Day Seminar-Workshop:

Super Saver Rate : P 8,448 + VAT (Pay on or before April 20, 2010)

Early Bird Rate : P 9,948 + VAT (Pay on or before May 5, 2010)

Regular Rate : P 11,448 + VAT (Starting May 6, 2010)

LEARNING INVESTMENT INCLUDES: A "Fun-filled" Learning Experience, complete with Learning Manuals/Hand-outs, Certificates, Freebies and FREE Parking!! plus... Breakfast, Sumptuous Buffet Lunch & Snacks.

MAKE YOUR RESERVATION NOW! CALL US AT

ARIVA! Seminar & Convention Organizers

895-8058 / 895-9527 / 890-9651
Call/Text: 0917-3257870

Email:

SuccessSeminars@Ariva.com.ph

R E G I S T E R   O N L I N E:   www.Ariva.com.ph