Creating Cutting-Edge Competitiveness

12 P's of Transformational Marketing Mix: Creating Cutting-Edge Competitiveness


Date: February 8 - 9, 2012
Time: 8:30 AM to 5:30 PM
Venue: The A. Venue Suites, Makati Avenue, Makati City

 
Workshop Description:

Traditionally, businesses have competed based on the 4Ps of the Marketing Mix – Product, Place. Promotion and Price.  However, the dynamics of competition have set a higher standard critical thinking among business and marketing professionals.  This led to the transformation of the 4Ps into the  5Ps, then  7Ps and just now – the 12Ps of Transformational Marketing/Brand Management.

 
Workshop Objectives:

at the end of the learning sessions, participants would understand
-An improved paradigm towards the basic 4Ps of  the Marketing Mix.
-The next stage of the 3Ps of the Marketing Management Mix – that relates to the Services Marketing side of being competitive.
-The final critical 5Ps of the Marketing Management Mix – which brings to a higher level the attributes of process and bottomlines.

 
Workshop Outline:

Module 1: Changing Dynamics Of The Business And Competitor Environment
(covers the discipline of holistic thinking)

Module 2: Needs For Better Marketing Focus : Development Of The Marketing Mix
(covers the self-grounding that lead towards the need for a marketing mix)

Module 3: Essential – Basic 4Ps Of The Marketing Mix
(review of the initial 4Ps of the marketing mix : where they are strong at)

Module 4: Transforming The Basic 4Ps With Into Better Advantage
(covers new insights into providing better meaning and advantage to the basic 4P’s)

Module 5: The Next 3P’s Of The Marketing Mix – Focus On Services Marketing
(covers the critical P’s that strengthen a service marketing proposition)

Module 6: Next 3P’s Of The Marketing Mix : Making Them Work To Your Advantage
(covers new insights into providing better meaning and advantage to the next 3P’s)

Module 7: Advance 5P’s Of The Marketing Mix
(covers the last 5Ps of the new marketing mix)

Module 8: Advance 5Ps Of The Marketing Mix : Making Them Work To Your Advantage
(covers better insights and application to strengthening the advance 5P’s)

Module 9: Recap Of Learnings : Where Do You Go From Here
(covers the recap of insights and learnings – and how to apply the 12Ps to your advantage – to remain competitive)


Reserve your seats NOW and SAVE P3,000
(pay on or before January 6, 2012)!

Learning Investment for the 2-Day Seminar-Workshop:

Super Saver Rate : P 9,988 + VAT (Pay on or before January 6, 2012)
Early Bird Rate : P 11,488 + VAT (Pay on or before January 24, 2012)
Regular Rate : P 12,988 + VAT (Starting January 25, 2012)

LEARNING INVESTMENT INCLUDES: A "Fun-filled" Learning Experience, complete with Learning Manuals/Hand-outs, Certificate and Freebies! plus... Breakfast, Sumptuous Buffet Lunch & PM Snacks!



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