GREEN OCEAN MARKETING/BUSINESS STRATEGY: Creating Competitiveness From Within!

GREEN OCEAN MARKETING/BUSINESS STRATEGY: Creating Competitiveness from Within!

  December 2 - 3, 2010 (8:30 AM - 5:30 PM)
ASTORIA PLAZA, Ortigas Center, Pasig City

Workshop Description:

When the business environment changes due to difficult economic times, there are less competitors left and the market place/target market becomes more sensitive to any new changes. It becomes more practical and logical that the businesses start re-thinking their focus and develop their unique competitiveness by internalizing what their core competencies are.

Green Ocean Marketing/Business Strategy is not about Red Ocean Marketing (competing in crowded markets with less profitability) or Blue Ocean (moving to uncontested but untried market space). Instead, Green Ocean Marketing/Business focuses on the “golden mean” - determining your core competencies and transforming these into competitive value-driven propositions.

Workshop Objectives: at the end of the workshop, participants would be able to;

1 Develop a strong self-grounding into Green Ocean Marketing/Business Strategy.

2 Understand how the discipline of Green Ocean Marketing/Business Strategy can apply to your existing business framework.

3. Implement the mind-frame and strategies of Green Ocean Marketing/Business Strategy to be more competitive in the marketplace.

Workshop Methodology:

To make the seminar interactive, various training interventions shall be used to include – sharing, in-depth lectures, examples and feedback sessions.

Workshop Outline:

• What Is Happening To Today’s Business Models : Learning From Others
(Review of the current industry dynamics of sustaining and surviving in business)

• Shrinking Market Shares Or Spiraling Expenses : The Bottom-line Is ROI
(Covers the essence of what concerns a business had under today’s rapidly changing economic environment)

• Red Ocean Marketing Strategy And Blue Ocean Marketing Strategy : Why They Work and Why They Can Backfire
(covers the assessment of what are the key indicators and imperatives that should be present when an organization would want to engage in Red Ocean or Blue Ocean Marketing).

• Where Do You Take Your Business : Green Ocean Marketing/Business Strategy
(self-grounding of what is/essence/model of Green Ocean Strategy)

• Logic And Principles Of Green Ocean Marketing/Business Strategy
(covers a critical identification of what are the imperative to make Green Ocean Marketing/Business Strategy work)

• Businesses That Have Decided To Move Into Green Ocean Marketing/Business Strategy
(listing and learning of companies which have decided that Green Ocean Marketing/Business Strategy is the better model for them).

• Framework Of Green Ocean Marketing/Business Strategy Planning : Is It For You?
(covers the measurement checklist to identify compatibility of your business organization towards adaptability to Green Ocean Marketing/Business Strategy)

• Green Ocean Marketing/Business Strategy : Efficiency Business Model
(covers the approaches that emphasizes Green Ocean as an efficiency tool)

• Green Ocean Marketing/Business Strategy : Effectiveness Business Model
(covers the approaches that emphasizes Green Ocean as an effectiveness tool)

• Developing Green Ocean Strategic Business Intent : Focus
(Creating better strategic intent/focus on intentions in the selected markets)

• Developing Green Ocean Marketing/Business Strategies
(Create the appropriate strategies that would be applicable as Green Ocean)

• Developing Green Ocean Marketing/Business Tactics And Initiatives
(Create the appropriate tactics/initiatives that would be applicable as Green Ocean)

• Recap Of Learnings
(consolidation of ideas and learning tools on the Green Ocean model)

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Reserve your seats NOW and SAVE P3,000
(prior to July 12, 2010)!

Learning Investment for the 2-Day Seminar-Workshop:

Super Saver Rate : P 8,448 + VAT (Pay on or before July 12, 2010)

Early Bird Rate : P 9,948 + VAT (Pay on or before July 27, 2010)

Regular Rate : P 11,448 + VAT (Starting July 28, 2010)

LEARNING INVESTMENT INCLUDES: A "Fun-filled" Learning Experience, complete with Learning Manuals/Hand-outs, Certificates, Freebies and FREE Parking!! plus... Breakfast, Sumptuous Buffet Lunch & Snacks.

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MAKE YOUR RESERVATION NOW! CALL US AT

ARIVA! Seminar & Convention Organizers
895-8058 / 895-9527 / 890-9651
Call/Text: 0917-3257870

Email: SuccessSeminars@Ariva.com.ph

 R E G I S T E R   O N L I N E:   www.Ariva.com.ph

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