Mobile: Marketing On The Go!

In partnership with the Internet and Mobile Marketing Association of the Philippines (IMMAP), Ateneo de Manila University, Blue Blade Technologies, Inc. and Fiera de Manila, Inc., presents
 
Mobile: Marketing on the Go!
 
As the texting capital of the world, mobile is a way of life for us. "The mobile phone is not just a tool or an accessory but an extension of a Filipino. Most Filipinos identified their phone as something:
 
1. that they won't leave home without
2. bring to bed with them
3. they will save money for i.e. their unit or pre-paid load."
 
Businesses and marketers can tap mobile as an interactive direct marketing channel to their customers.
 
Find out how the leading mobile marketing companies how to execute successful mobile marketing campaigns. Learn how to engage customers using mobile beyond the usual text campaigns and how to do it right such as getting permission from your customers. Learn from a wide range of case studies and see which mobile marketing strategies will work for your own product or service.
Mobile: Marketing on the Go! is part of the 11-course Certified Digital Marketer Program of IMMAP, Ateneo de Manila University, Blue Blade Technologies and Fiera de Manila, Inc.

First session: September 22, 2010, 8:30am-12:30pm
Summary Session: October 13, 9:00am-12:00noon

REGISTRATION FEES:
 
- Early Bird Rate: Php 9,900.00 until September 08, 2010
- Regular Rate: Php 10,900.00 inclusive of VAT, snacks during classroom sessions, access to an online course and course certificate.
- Group discount of 5+1 FREE is available

ABOUT THE SUBJECT MATTER EXPERT:
 
Jojit Alcazar is the Head of Mobile Advertising of Smart Communications since December 2008.  He is a content and marketing strategist, business development, and advertising/pr/events/brand management. He is results driven and goal oriented executive with 10+ years experience in sales, marketing, product, project, brand, content, advertising, PR and events management environment. He is also a recognized pioneer in management of mobile marketing and mobile advertising for a telecom operator across the globe. He has solid experience in the Telecommunications industry coupled with regional (Malaysia) marketing management exposure.
 

Objectives of the course:
 
1. To provide basic framework and common language for Mobile Marketing. (To identify the basic framework and common languages for Mobile Marketing)
2. To provide various mobile marketing executions and case studies for learning. (To illustrate and analyze various mobile marketing executions and case studies for learning)
3. To enable students to apply mobile marketing strategies in their respective brand campaigns.
 
Course Outline:
 
A. Mobile Marketing Landscape
B. Mobile Marketing Defined
 
1. Marketing through the Mobile Channels
2. Mobile marketing as complementary to traditional marketing
3. Fulfilment of Marketing Objectives
4. Are the consumers ready?
 
C. Mobile Marketing Ecosystem
 
1. Overview of Mobile Marketing Ecosystem
2. Mobile Marketing campaign process
 
D. Mobile Marketing Language
 
1. Kinds of Mobile Marketing Campaign
2. Features of Successful Mobile Marketing Campaign
 
E. Creative Execution Examples and Case Studies

F. Mobile Plan Development Process
 
VENUE:
 
Face-to-face sessions will take place at the Fully Booked – High Street, Bonifacio Global City, Taguig City


Participants have the option to take this course purely online by request. This requires close coordination with online facilitator to secure learning output, as well as, strict monitoring of the number of hours spent on the online learning platform before a certificate of completion is issued.

METHODOLOGY:
 
Each module starts with a half-day face-to-face session and end with another half-day summary session as a venue for consultation, project presentations and networking. In between the face-to-face sessions, participants will have 2 weeks where they can use our online learning platform while being coached by an online facilitator.
 
The online course content, forums and activities can be taken anywhere and anytime.  We recommend that participants dedicate of at least four hours a week to the online coursework. For example, participants can read course content emailed to them daily as part of their regular routine and then go online to finish their assigned coursework during the weekend.

WHY ARE WE DOING THIS?
 
The wealth of experience our subject matter expert team is invaluable.  They are extraordinarily dedicating their time, energy and expertise in digital marketing in the hopes of a) developing digital marketing professionals b) growing the local digital marketing industry and c) instilling the discipline of continuous self-learning in such a fast-paced industry.
 
LEARN MORE: http://www.fmi.com.ph
 
TO REGISTER:
 
Call +632-8960639, 8960637, 384-0183, email: fiera@info.com.ph, jesika@fmi.com.ph
 
Please pass this Invitation to interested colleagues and friends.
 
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APPLICATION FORM - Fax To +632-8960637, email: fiera@info.com.ph
 
Yes! I/We would like to register to 'Mobile:Marketing On The Go!' Online Course.
Please reserve a seat.
 
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